Resume

Resume

Strategic Designer & Researcher

Designing the Unseen

Surfacing the Unseen

Making the unseen visible Case studies in systems, services, and behaviour.

The Bifurcation of Learning

A systems analysis of India's AI-in-education mandate. Mapped how adoption metrics are quietly producing a two-track learning divide and identified six leverage points to intervene before 2030.

System Design

From Play to Care

A behavioural study inside a Government Anganwadi. Mapped hidden inefficiencies through ergonomic study and field research, and designed interventions to foster nurturing, inclusive environments for children.

Human Behaviour

Designing Spaces In-Between

An end-to-end participatory service around self-expression. Engaged 30+ users across discovery and prototyping, then mapped a service blueprint to define the next phase of scalability.

Service Design

Amrut Energy

A multi-phase organisational design audit. Applied PESTEL, BCG Matrix, and competitor mapping to diagnose portfolio positioning, then delivered a strategic roadmap via the 4 Action Framework.

Design Audit

Tourist Perceptions in Heritage Sites

Qualitative research with heritage-site visitors using interviews, surveys, and journey mapping. Synthesised findings into personas and design principles for improved engagement and sustainability.

Design Research

Sneak peak of my artworks

Brand Strategy

Branding

Visual Storytelling

Concept Art

Systems Thinking

Service Design

Strategic Foresight

Behaviour Design

Design Research

What I bring to the table

Strategy, research, and storytelling

Designing the unseen, from systems to surface.

Behind the unseen

A quick peek at the person behind the practice.

I'm a designer who came in through the back door.

First as a freelancer, then a concept artist, now a strategic design student at NID. That winding route is the point: it taught me to move between the page and the system, between ink and insight.

I'm drawn to projects with depth ones that ask you to sit with complexity before reaching for a solution. Outside the studio you'll find me sketching, chasing good coffee, or making friends with every cat that crosses my path.

Resume

ELSA <3

Gingu

Hi, it's me :)

Strategic Designer & Researcher

Designing the Unseen

Surfacing the Unseen

Making the unseen visible Case studies in systems, services, and behaviour.

The Bifurcation of Learning

A systems analysis of India's AI-in-education mandate. Mapped how adoption metrics are quietly producing a two-track learning divide and identified six leverage points to intervene before 2030.

System Design

From Play to Care

A behavioural study inside a Government Anganwadi. Mapped hidden inefficiencies through ergonomic study and field research, and designed interventions to foster nurturing, inclusive environments for children.

Human Behaviour

Designing Spaces In-Between

An end-to-end participatory service around self-expression. Engaged 30+ users across discovery and prototyping, then mapped a service blueprint to define the next phase of scalability.

Service Design

Amrut Energy

A multi-phase organisational design audit. Applied PESTEL, BCG Matrix, and competitor mapping to diagnose portfolio positioning, then delivered a strategic roadmap via the 4 Action Framework.

Design Audit

Tourist Perceptions in Heritage Sites

Qualitative research with heritage-site visitors using interviews, surveys, and journey mapping. Synthesised findings into personas and design principles for improved engagement and sustainability.

Design Research

Sneak peak of my artworks

Brand Strategy

Branding

Visual Storytelling

Concept Art

Systems Thinking

Service Design

Strategic Foresight

Behaviour Design

Design Research

What I bring to the table

Strategy, research, and storytelling

Designing the unseen, from systems to surface.

Behind the unseen

A quick peek at the person behind the practice.

I'm a designer who came in through the back door.

First as a freelancer, then a concept artist, now a strategic design student at NID. That winding route is the point: it taught me to move between the page and the system, between ink and insight.

I'm drawn to projects with depth ones that ask you to sit with complexity before reaching for a solution. Outside the studio you'll find me sketching, chasing good coffee, or making friends with every cat that crosses my path.

Resume

ELSA <3

Gingu

Hi, it's me :)

Strategic Designer & Researcher

Designing the Unseen

Surfacing the Unseen

Making the unseen visible Case studies in systems, services, and behaviour.

The Bifurcation of Learning

A systems analysis of India's AI-in-education mandate. Mapped how adoption metrics are quietly producing a two-track learning divide and identified six leverage points to intervene before 2030.

System Design

From Play to Care

A behavioural study inside a Government Anganwadi. Mapped hidden inefficiencies through ergonomic study and field research, and designed interventions to foster nurturing, inclusive environments for children.

Human Behaviour

Designing Spaces In-Between

An end-to-end participatory service around self-expression. Engaged 30+ users across discovery and prototyping, then mapped a service blueprint to define the next phase of scalability.

Service Design

Amrut Energy

A multi-phase organisational design audit. Applied PESTEL, BCG Matrix, and competitor mapping to diagnose portfolio positioning, then delivered a strategic roadmap via the 4 Action Framework.

Design Audit

Tourist Perceptions in Heritage Sites

Qualitative research with heritage-site visitors using interviews, surveys, and journey mapping. Synthesised findings into personas and design principles for improved engagement and sustainability.

Design Research

Sneak peak of my artworks

Brand Strategy

Branding

Visual Storytelling

Concept Art

Systems Thinking

Service Design

Strategic Foresight

Behaviour Design

Design Research

What I bring to the table

Strategy, research, and storytelling

Designing the unseen, from systems to surface.

Behind the unseen

A quick peek at the person behind the practice.

I'm a designer who came in through the back door.

First as a freelancer, then a concept artist, now a strategic design student at NID. That winding route is the point: it taught me to move between the page and the system, between ink and insight.

I'm drawn to projects with depth ones that ask you to sit with complexity before reaching for a solution. Outside the studio you'll find me sketching, chasing good coffee, or making friends with every cat that crosses my path.

Resume

ELSA <3

Gingu

Hi, it's me :)

Strategic Designer & Researcher

Designing the Unseen

Surfacing the Unseen

Making the unseen visible Case studies in systems, services, and behaviour.

The Bifurcation of Learning

A systems analysis of India's AI-in-education mandate. Mapped how adoption metrics are quietly producing a two-track learning divide and identified six leverage points to intervene before 2030.

System Design

From Play to Care

A behavioural study inside a Government Anganwadi. Mapped hidden inefficiencies through ergonomic study and field research, and designed interventions to foster nurturing, inclusive environments for children.

Human Behaviour

Designing Spaces In-Between

An end-to-end participatory service around self-expression. Engaged 30+ users across discovery and prototyping, then mapped a service blueprint to define the next phase of scalability.

Service Design

Amrut Energy

A multi-phase organisational design audit. Applied PESTEL, BCG Matrix, and competitor mapping to diagnose portfolio positioning, then delivered a strategic roadmap via the 4 Action Framework.

Design Audit

Tourist Perceptions in Heritage Sites

Qualitative research with heritage-site visitors using interviews, surveys, and journey mapping. Synthesised findings into personas and design principles for improved engagement and sustainability.

Design Research

Sneak peak of my artworks

Brand Strategy

Branding

Visual Storytelling

Concept Art

Systems Thinking

Service Design

Strategic Foresight

Behaviour Design

Design Research

What I bring to the table

Strategy, research, and storytelling

Designing the unseen, from systems to surface.

Behind the unseen

A quick peek at the person behind the practice.

I'm a designer who came in through the back door.

First as a freelancer, then a concept artist, now a strategic design student at NID. That winding route is the point: it taught me to move between the page and the system, between ink and insight.

I'm drawn to projects with depth ones that ask you to sit with complexity before reaching for a solution. Outside the studio you'll find me sketching, chasing good coffee, or making friends with every cat that crosses my path.

Resume

ELSA <3

Gingu

Hi, it's me :)

Let's make

something UNSEEN

Let's make

something UNSEEN

© 2026 Bhaumik Amin · Ahmedabad

let's talk : bhaumik.a@nid.edu

let's talk : bhaumik.a@nid.edu

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